Permanent Hiring for Niche Skills
This shift presents a challenge for leaders of HR and talent acquisition – how do they locate and attract these niche skills?
This article will explore some of the methods forward thinking organisations are employing. They are not all appropriate for every company – that will depend on your specific circumstances and requirements – but should provide useful inspiration and direction for your next unicorn hunt.
1. BE CLEAR ON THE 1 THING YOU REALLY NEED
2. INNOVATE
One current example is with the rapidly growing mortgage broker, Habito. Based in London, they knew that their goal of building a world class development team would be made near-impossible by the recruitment activities and eye watering salaries of Google and Facebook. So rather than competing in the general market, they set about becoming the number 1 employer for the niche coding language, Haskell. They even host meet-ups for Haskell developers. By adopting this ultra targeted approach they are no longer competing against the general market, nor on salary alone.
3. SOURCE GLOBALLY
4. UNDERSTAND THE COMPLEMENTARY SKILLS
For these ultra niche positions, it pays to draw up a list of complementary skills. For example, someone who has skill C is also likely to have skills X, Y and Z.
This will allow you to cast the net significantly wider, whilst still ensuring you are speaking to the right kind of candidate.
5. FOCUS ON TRAITS OVER SKILLS
One solution to this is to focus instead on attributes, rather than skills. For example, if you hire someone with exceptional speed, initiative and an appetite for constantly expanding their knowledge, you may find that they are not only able to acquire the niche skill you need today, but are also the 17 after that.
This focus on attributes over skills will enable you to retain and train, rather than developing a production line of talent that falls off the other end every 6 months.
6. INVOLVE YOUR EMPLOYEES
Great people tend to know great people, so by establishing an employee referral scheme you may find that most of the work is done for you.
7. FIND A NICHE SUPPLIER
In response to the explosion of niche skill requirements over the last decade, many specialist recruitment firms have emerged. These companies have databases of thousands of highly targeted candidates that they can instantly access on behalf of clients.
Via Resource, as an example, were one of the first recruiters in cyber security, and have built up a vast network of specialists, possessing just about every niche cyber skill imaginable.
8. UNDERSTAND WHERE THESE PEOPLE ARE ACTIVE
Generic recruitment strategies are likely to produce generic results. You need to understand where these unicorns are active, both online and offline. Which events do they attend? What social networks and forums do they use? What magazines and journals do they read?
9. NAIL THE CANDIDATE EXPERIENCE
When you do eventually find a candidate who ticks the right box, it’s imperative you don’t then lose them to someone else. This is true of any recruitment process, but when hiring for niche roles the stakes are much higher. You must consider every moment of the candidate experience, and ensure it makes a big impression for the right reasons.