Job Description for Digital Marketing Executive
Job Summary
- Passionate to write Blogs & Articles.
- Writing content for Infographics & Social Media.
- Assist in research, developmentand execution of all aspects of SEO & Social Media.
- Working with SEO & Analyticaltools such as Google Analytics, Google Search Console, and other digital marketing tools to monitor web traffic and identify growth opportunities.
- Assist in formulating a long-term SEO strategyby carrying out the keyword, traffic, and link analysis; including working to identify on-page and off-page improvements based on the analysis.
- Working on the existing SEO strategies& do regular keyword research for our website & other products and services.
- Prepare analytical reportsto understand the effectiveness of various marketing campaigns.
- Knowledge of WordPress CMSis a must.
- Knowledge of Graphic Design Tool is required.
- Assisting in positioning the company websitefor increased traffic and future growth.
- Responsible for the update and creationof landing pages
- Link buildingvia blogger and website outreach
Responsibilities and Duties
- Develop and manage digital marketing campaigns
- Overseeing the social media strategy for the company.
- Proficiency using tools to track and report on response rates, traffic and pick up
- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising
- Outstanding ability to think creatively, strategically and identify and resolve problems.
- Driving traffic from numerous sources around the web.
- Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram, Google+ and Pinterest.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content and website
- Responsible for managing end to end Google AdWords, Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube Ads Marketing Specialist activities
- The candidate will be responsible for handling Campaigns on Google AdWords -Search & Display, Shopping, other Ad Networks managing campaigns on Facebook, other social media networks
- Perform daily account management and pay per click accounts on Google AdWords, Facebook, YouTube and other search platforms
- Experience in Instagram, LinkedIn, Twitter, Facebook, YouTube and other social media platforms
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Tracking conversion rates and making improvements to the website.
Key Skills
Digital Marketing, Social Media Marketing, Email Marketing, Pay Per Click Campaign Management, SEO, SEO Tools, Keyword Research, Google Analytics, Search Engine Optimization, Search Engine Marketing
Required Experience and Qualifications
- Self-motivated to learn about the software development industry, and emerging trends within the digital marketing industry.
- Must have expertise in at least one of the following areas in terms of content creation in Technology, Startups & Translation Industry.
- 1+ year of SEO, keyword research and link building experience, Hands on experience in digital social marketing.
- Demonstrable understanding of basic digital marketing principles and tactics.
- Proficient with WordPress(PHP/HTML/CSS).
- Keen to work in a start up
- Strong in technical & analytical skills.
- Keen learner, aggressive, go get attitude and must be passionate about digital marketing
- Should have good communication skills both verbal and written
- Should have strong work ethics and multitasker
- Experience working in international market would be an add on
- In-depth experience with website analytics tools (e.g, Google Analytic, Webmaster, Google Trends).
Benefits
- 5 days working
- Flexible working hours
- Job Types: Full-time
- Salary: As per Industry Standard
