📊 DIGITAL MARKETING PLAN FOR A NEW BUSINESS IN INDIA (2025)
🎯 Objective:
To create awareness, build brand identity, generate leads, and convert leads to sales using cost-effective digital channels.
🔍 1. Market Research & Competitor Analysis
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Purpose: Understand market demand, target audience behavior, and top competitors.
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Tools: Google Trends, SEMrush, Ubersuggest, Meta Ad Library
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Estimated Cost: ₹5,000 – ₹15,000 (one-time or DIY using free tools)
🌐 2. Website Design & SEO Setup
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Activities:
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Responsive website with landing pages
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Basic on-page SEO: meta tags, image alt tags, content optimization
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Technical SEO setup: XML sitemap, robots.txt, speed optimization
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Cost Estimate:
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Website Design (5-10 pages): ₹15,000 – ₹35,000 (WordPress or Webflow)
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SEO Setup (Initial): ₹8,000 – ₹15,000
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📲 3. Social Media Marketing (SMM)
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Platforms: Instagram, Facebook, LinkedIn, YouTube (based on target audience)
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Activities:
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Monthly content calendar (posts, reels, stories)
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Community engagement
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Paid promotions (boosted posts & lead ads)
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Monthly Budget:
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Content Creation & Management: ₹10,000 – ₹20,000
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Paid Ads: ₹5,000 – ₹15,000
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🧠 4. Content Marketing
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Deliverables:
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Blog writing (SEO-optimized) – 4 blogs/month
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Infographics and micro-content
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YouTube shorts/tutorials
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Monthly Cost: ₹8,000 – ₹15,000
(Can be handled in-house or outsourced)
📧 5. Email Marketing
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Tools: Mailchimp, Zoho Campaigns, Sendinblue
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Activities:
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Welcome emails, newsletters, sales promotions
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List building using lead magnets
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Cost Estimate:
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Tool Subscription: ₹1,000 – ₹3,000/month
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Email Campaign Management: ₹3,000 – ₹5,000/month
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🔍 6. Search Engine Marketing (SEM) – Google Ads
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Campaign Types: Search, Display, Remarketing
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Monthly Budget: ₹5,000 – ₹20,000 (ad spend)
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Management Cost: ₹5,000 – ₹10,000 (freelancer/agency)
🛒 7. Local SEO & Google Business Profile
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Tasks:
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Setup and optimize Google My Business profile
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Encourage reviews, local citations, and backlinks
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Cost: ₹2,000 – ₹5,000 (one-time), then DIY monthly
🛍 8. Marketplace Listing & Ads (if eCommerce)
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Platforms: Amazon, Flipkart, Meesho, etc.
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Setup & Optimization: ₹3,000 – ₹10,000
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Ads (optional): ₹5,000 – ₹15,000/month
📈 9. Analytics & Reporting
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Tools: Google Analytics, Google Search Console, Meta Ads Manager
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Activities: Monthly performance tracking, ROI reports
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Cost: Free (tools) + ₹2,000 – ₹5,000/month (reporting)
📣 10. Influencer/Referral Marketing (Optional)
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Platforms: Instagram, YouTube (Micro/Nano Influencers)
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Budget: ₹5,000 – ₹20,000/month
💰 TOTAL ESTIMATED MONTHLY DIGITAL MARKETING BUDGET (Flexible)
| Item | Cost Range (INR) |
|---|---|
| Website & SEO Setup (One-time) | ₹20,000 – ₹50,000 |
| Social Media (Organic + Paid) | ₹15,000 – ₹35,000 |
| Content Marketing | ₹8,000 – ₹15,000 |
| Google Ads (SEM) | ₹10,000 – ₹30,000 |
| Email Marketing | ₹4,000 – ₹8,000 |
| Local SEO | ₹2,000 – ₹5,000 |
| Influencer/Referral Marketing | ₹5,000 – ₹20,000 |
| Reporting & Analytics | ₹2,000 – ₹5,000 |
| TOTAL (Monthly) | ₹46,000 – ₹118,000 |
✅ Suggestions:
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Start with organic efforts (SEO + SMM) for 2–3 months.
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Gradually increase ad budget based on ROI.
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Choose freelancers or small agencies in India for cost-effective service.
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Prioritize platforms based on your product/service: e.g., LinkedIn for B2B, Instagram for lifestyle/FMCG brands.
